News Release 
January 2011


CUT CALORIES NOT TASTE WITH PRIMULA’S CHEESY FOOD SWAPS!

The festive season has come and gone leaving us with nothing more than fond memories and a festive food baby to shift. But cutting calories without cutting taste can be difficult and leaves most of us falling off the dieting wagon faster than you can say Happy New Year!

So instead of completely changing your diet to tasteless foods and lettuce leaves, why not try swapping some of the more calorific foods in your diet for something a bit lighter?

Primula Light Cheese spread is a tastier, reduced-fat alternative for butter, margarine or hard cheese and can be used in a range of recipes making it a great product to keep in the fridge when you’re trying to shed those unwanted pounds. Whether topping off a Ryvita for a midday or after work snack, in a lunch time jacket potato or melted down into a creamy pasta sauce for an evening meal, the possibilities are endless. So why not get yourself to your nearest supermarket, pick up some Primula Light and create a deliciously cheesy treat with one of these sumptuous recipe ideas.

Primula melts down into a deliciously creamy sauce for pasta. This pesto and pine nut dish takes just minutes to make and is great for a quick dinner after a long day at work.	Try replacing grated cheese with Primula Light like in this stuffed peppers recipe. Just as tasty, much lower in fat and no danger of damaging your nails on a grater!

Make snacking a bit more exciting with these mini cheesy new potatoes – also great to serve at get togethers.	Swap buttery jacket potatoes for this cheesy delight. Primula Light contains up to 20% fewer calories than extra light butter, margarine and vegetable spread, and there’s no need for an extra filling!

To get these recipes and more visit www.primula.co.uk/recipes.

-Ends-

Media Contact
For media information please contact Charlie at Karol Marketing Group on 0191 265 7765 or email .

About Primula
Primula has been a leading family brand for over 80 years. Most famous for its cheese tubes, the squeezy cheese range consists of Original Cheese, Cheese and Chive, Cheese and Ham, Cheese and Prawn and the new Primula Light Cheese Spread.

Responding to the demands of health conscious consumers, Primula’s light variety was launched in March 2010. Boasting 40% less fat, the tube contains 20% fewer calories than extra light vegetable spreads making it a tastier  lower calorie alternative to swirl on toast, bagels, crispbreads or whatever takes your fancy.

The recipe for Primula’s famous spreadable cheese is a closely guarded secret. The original recipe was created in 1924 by Olav Kavli in Bergen, Norway which is still used today at the Kavli factory in Gateshead. Primula has resisted the move taken by other brands into cheaper, reduced cheese recipes and has geared its marketing effort to celebrate its high cheese  content, quality ingredients  and versatile use of the tube format. 2010 saw the brand’s volume grow by 6% year on year as consumers rediscovered its convenience, value and versatility for all the family.
 
Kavli Ltd manufactures a range of spreadable cheese and dips from its Gateshead site under the Primula brand. The company also owns Castle MacLellan Foods Limited, based in Kirkcudbright, proud makers of exquisite Scottish pâté made from the finest local ingredients.

Kavli is fully owned by the Kavli Trust which supports charities both in the UK and abroad.