News Release
March 2010


Lighten up with Primula

Popular squeezy cheese brand Primula is bringing guilt-free snacking to cheese lovers across the country with the launch of its new light cheese spread.

The new light spread boasts 40% less fat than the original cheese tubes while still delivering that much loved cheesy Primula taste. Primula Light Cheese Spread contains 20% fewer calories than extra light vegetable spreads* making it a tastier and lower calorie alternative to swirl on toast, bagels, crispbreads or whatever takes your fancy

Like all products in the Primula Cheese range it is a good source of calcium, high in protein and contains no artificial colours, flavours or preservatives. As a pasteurised product it is also suitable for mums to be, who still require a healthy balanced diet.

In addition to its sumptuous snacking possibilities, Primula’s new light cheese brings simplicity, versatility and convenience to your kitchen through a range of mouth watering recipes limited only by your imagination. From a calorie conscious taste boost in soup and mashed potato to a quick cheese sauce for pasta dishes or cheesy risotto stuffed peppers, the possibilities are endless.

Primula’s unique no fuss tube sports a star shaped nozzle making it perfect for piping to make sophisticated party foods such as scooped out cherry tomatoes, mini jacket potatoes, blinis and a host of other canapés.  A twist top closure keeps the cheese fresher for longer so you can enjoy your latest squeeze for up to 14 days after opening and you can even take it to work or on day trips without any mess.

Whether for a tasty snack, quick fix meals or an elegant party piece, Primula Light Cheese Spread is a tasty way to help keep calories down.

Retailing at just £1.18, it joins other delectable flavours including original Cheese, Cheese and Ham, Cheese and Chive, Cheese and Prawn, Smokey Cheese tubes and a Primula cheese tub. Profits are donated to charity through The Kavli Trust, a charitable organisation and owner of Primula meaning there is the added bonus of knowing you are helping to support good causes whenever you buy the Primula Brand.

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*compared to Flora Lighter than Light 18% vegetable fat spread.

Media Contact
For media information please contact Charlie at Karol Marketing Group on 0191 265 7765 or email