NEWS RELEASE
July 2008

PRIMULA UNVEIL NEW LOOK DIPS

Kavli, the company behind popular Primula brand, will help kick start the summer season of barbeques and picnics with the re-launch of their highly successful Primula dip range.

The new look Primula dips come with improved recipes and a new curvier pot shape and will hit the shelves this month. The range consists of four creamy dips: Roasted Garlic, Spring Onion, Sour Cream & Chive, Nacho Cheese and also includes a Spicy Salsa variant.

Kate Winterton, Senior Product Manager at Kavli said: “Picnics and barbecues are hugely popular during the summer months and the re-launch of the Primula dip range is perfectly timed to capture these summer snacking opportunities. “The sleeve is brighter and bolder and the design has been brought up-to-date with a more contemporary look to appeal to the target impulse snacking market. “We have also taken the opportunity to improve recipes and to remove hydrogenated oil from the ingredients list to make these our best tasting dips ever. “Additionally Primula’s Spicy Salsa dip now carrys a pack flash to tell consumers that it contains less than one percent fat but still tastes absolutely delicious!” .

These dips are not just for dipping and the new packs carry details of how to make more out of them.

Serving suggestions include roasted garlic sauce for chicken, a quick and easy salsa pasta and a nacho dip and tortilla mountain for sharing on a night in. Each 170 gram dip has a long shelf life and is suitable for ambient storage and display next to snacks and crisps.

However, as they look so delicious, some retailers choose to sell them in the chill cabinet instead of other fresh, short life dips which helps to reduce their mark-downs and wastage.